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Conflict Resolution and De-escalation Training for Retail Staff: A Complete Guide
Strong customer service starts with the ability to manage difficult situations. That’s why we created the De-escalation and Conflict Management course on Learn Brands: a training built for real retail environments.
Mathew Benoit
Jul 21, 20255 min read


How to Stay Calm and Avoid Burnout Behind the Bar and on the Retail Floor
Support your team. Improve customer experience. Boost retention.
Retail environments like liquor stores, bars, tasting rooms, and distribution hubs can be high-pressure and fast-moving.
Mathew Benoit
Jul 7, 20255 min read


How to Sell Gin: Product Knowledge Guide for Retail and Distribution Teams
Gin is one of the harder spirits to sell well. The category exploded over the past decade, the styles vary wildly from one bottle to the next, and most shoppers walk in with a single fixed idea of what gin tastes like.
Mathew Benoit
Jul 7, 20256 min read


Closing the Knowledge Gap on Impaired Driving: The Learn Brands and CDOT Partnership
At Learn Brands, we believe education has the power to create safer communities. That’s why we’re proud to support the Colorado Department of Transportation’s (CDOT) latest initiative to better understand — and close — key knowledge gaps around impaired driving.
Mathew Benoit
Apr 29, 20253 min read


Activation Marketing for Beverage Alcohol Brands: A Playbook for Campaigns That Drive Sell-Through
Sampling, tastings, ride-alongs, trade events. Here's how beverage alcohol brands plan activation marketing campaigns that actually move cases off the shelf.
Mathew Benoit
Apr 1, 20256 min read


Distributor Sales Training for Beverage Alcohol Brands: Turning the Three-Tier System Into a Competitive Advantage
The brands winning shelf space aren't the loudest. They're the best trained. Here's how beverage alcohol brands use distributor enablement to turn three-tier complexity into a competitive advantage.
Mathew Benoit
Feb 24, 20254 min read
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