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The alcohol industry enters 2026 at a clear inflection point. After decades of steady growth, global alcohol consumption is declining, consumer behavior is shifting, and long-held assumptions about premiumization, brand loyalty, and category growth are being challenged.

Learn Brands is proud to announce a new partnership with 360training, making Learn Brands a certified reseller of 360training’s industry-leading compliance and workforce training courses.

If you manage or work in alcohol retail, having a well-trained staff is essential. Whether you run a liquor store, grocery store, convenience shop, or bottle shop, your employees need to understand how alcohol works, how it is categorized, and how to serve it responsibly.

The alcoholic beverage industry is evolving quickly, and 2025 is set to be a defining year for key trends. Among the most impactful shifts are the rise of low/no-alcohol drinks, the explosion of ready-to-drink (RTD) cocktails, and the continued premiumization of spirits and other beverages.

Anyone can drink. Tasting is a different skill, and it's the one that separates a rep who moves product from one who just hands over a sample. When you can taste with intention, you can describe what's in the glass, assess quality before you present it, match a customer to the right bottle, and justify a premium price in terms a buyer actually feels. That's true behind the bar, on the sales floor, and in front of an on-premise account. The good news is that tasting is learnab

Whether you’re stocking shelves, serving cocktails, or answering guest questions, this course gives you the essential talking points you need to recommend whiskey with ease.

Spirits 101: a guide to the seven major spirit types, how they're made, how they taste, and how to recommend them. Free training for retail and bar staff.

Strong customer service starts with the ability to manage difficult situations. That’s why we created the De-escalation and Conflict Management course on Learn Brands: a training built for real retail environments.

Support your team. Improve customer experience. Boost retention. Retail environments like liquor stores, bars, tasting rooms, and distribution hubs can be high-pressure and fast-moving.

Gin is one of the harder spirits to sell well. The category exploded over the past decade, the styles vary wildly from one bottle to the next, and most shoppers walk in with a single fixed idea of what gin tastes like.