Distributor Training That Drives Sell-Through
A distributor training program for beverage alcohol. Give your sales reps, and the on-premise and off-premise accounts they call on, the product knowledge that moves cases.
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Video transcript
When a supplier asks what you did with their brand, what do you show them?
With Learn Brands, you show which accounts were trained, and when.
It trains the people your reps call on: bartenders, servers and retail associates. On-premise and off-premise run from one dashboard.
Getting accounts in is quick. Send a signup link or bulk invite the list. Staff register themselves and train from a phone.
Use your suppliers' content, your own, or courses already in the catalog. Rewards run on a compliant points system, and show in the same reporting.
You see completion by role, region and account, and which teams have stalled.
More than 3,500 retailers are already on the platform.
Open a free account to try it, or schedule a demo and we'll scope a program around your accounts.
- 90,000+ platform users
- 3,500+ retailers served
- 350+ brands served
- 1M+ hours trained
Distributor sales training for your team and your accounts
Your sales reps and the bartenders, servers and retail associates at their accounts all train in one place, with brand education, incentives and reporting.
Train your sales reps
Onboard new sales reps faster and keep territory teams sharp on the brands in your book.
- Free courses on spirits, wine and beer from day one
- Supplier decks, videos and quizzes in one library
- SCORM files upload as they are
See the free Core Education Suite
Activate on-premise accounts
Train bartenders and servers to champion the brands you carry.
- Brand education for the people who pour
- Product placement and guest experience
- Rewards for staff who finish a brand module
Training for bars and restaurants
Activate off-premise accounts
Give retail staff the brand education that lifts velocity and reorders.
- Brand education for retail associates
- Merchandising and POS execution
- Both channels in the same dashboard
Why onboard with Learn Brands
A beverage alcohol LMS built for distribution, across spirits, wine and beer.
Account activations
Onboard and engage your retail partners through training, education and incentive programs.
Sell-through boost
Lift product velocity and reorders with targeted brand education and merchandising insights.
Multi-channel
Tailored training and incentives for bartenders, servers and retail associates.
Data-driven
Use performance analytics to refine sales strategy and find the product that is not moving.
Getting accounts into your distributor training program
Send an invite and staff sign themselves up.
- Send a signup link or bulk invite. Invite your whole account list at once.
- Staff register themselves. They land in the right group automatically.
- Training starts on a phone. Staff can start a course from their phone.
- Re-send invites. Managers nudge anyone who has not logged in yet.
- Report back to suppliers. Show exactly which accounts were trained and when.
Who it is for
Sales reps
Product knowledge across spirits, wine and beer, on the brands in your book.
Bartenders and servers
On-premise training on product placement and guest experience.
Retail associates
Off-premise training on merchandising and POS execution.
Supplier partners
Proof of which accounts were trained and when.
Start free. Scope the rest with us.
Open a free account and trial the platform with your own team. A distributor program is scoped against your account list.
Distributor program: Custom
- Your reps and their accounts in one platform
- On-premise and off-premise in the same dashboard
- Brand education, incentives and reporting
- Scoped against your account list
Internal Training: From $250 per month
- Host supplier and brand content for your team
- 1 course for $250, 3 for $500, $100 per additional course
- Unlimited users, SCORM upload
- Internal Training Dashboard included
Free company account: $0
- Trial the platform with your own team
- Assign all 23 Core Education Suite courses
- Track completion and certificates
- No card, no seat minimum
Carrying hemp beverages?
Hemp Bev Certified: for Sales Teams is $57 per seat, with team pricing.
Distributor Training FAQ
How is this different from a standard LMS?
A standard LMS trains your own employees. Learn Brands trains your team and your accounts. Your sales reps, plus the bartenders, servers, and retail associates at the accounts they call on, all work in one platform with brand education, incentives, and reporting.
Does it cover on-premise and off-premise accounts?
Yes. On-premise training focuses on bartenders and servers, product placement, and guest experience. Off-premise focuses on retail associates, merchandising, and POS execution. Both channels run from the same dashboard, so you can compare performance side by side.
Can we upload our own supplier and brand content?
Yes. Build and host your own courses alongside anything you pull from the Learn Brands catalog, and upload SCORM files directly. Supplier decks, videos, and quizzes all live in the same library, so a rep only has one place to look.
What reporting do we get back?
Completion rates, recent activity, and group performance in one view. Segment by role, region, or account so you can see which teams are current, which have stalled, and which courses cause drop-off, then show a supplier exactly which accounts were trained and when.
How do our accounts get signed up?
Send a signup link or bulk invite your whole account list at once. Staff register themselves, land in the right group automatically, and can start training from a phone. Managers can re-send invites to anyone who has not logged in yet.
Where do incentives and rewards fit in?
Rewards sit alongside the training, so a bartender or retail associate who finishes your brand module is recognised for it. Completion data and reward activity appear in the same reporting, so you can see what a program actually returned.
What does a distributor program cost?
It depends on how many accounts and users you cover. Every company can open a free Learn Brands account and trial the platform with its own team first. Book a demo and we will scope a program against your account list.
Guides for distributor teams
- Distributor Sales Training for Beverage Alcohol Brands: Turning the Three-Tier System Into a Competitive Advantage
- How to Build a Beverage Alcohol Brand Training Program That Actually Drives Sell-Through
- How to Sell Vodka: A Product Knowledge Guide for Retail Teams & Bar Staff
More from Learn Brands: Retail staff training, Bar and restaurant staff training, Brand training programs, Internal Training Dashboard
Ready to increase sales?
Book a demo and we will scope a program against your account list.