Beverage Training Videos

Short explainers on spirits, wine, cocktails and the rules that shape what you sell. Each one pairs with a free guide or course your team can take next.

• The 7 Cocktail Families: 25 Classics Every Bartender Should Know

  2:27 · Cocktails

  The 25 classic cocktails every bartender should know come from just seven families: sours, the Old Fashioned family, stirred drinks, highballs, Collinses, sparkling drinks, and coffee and cream. Learn the pattern for each family, then watch the Old Fashioned built step by step.

• The 7 Types of Spirits, Explained

  3:32 · Spirits

  Every back bar comes down to seven main types of spirits: whiskey, vodka, gin, rum, tequila and mezcal, brandy, and liqueurs. This three-and-a-half-minute explainer covers what each one is made from, how it's made, and the styles customers ask about.

• How Fermentation Turns Grape Juice Into Wine

  1:34 · Wine

  Lesson 1 of The Science of Wine. Yeast turns the sugar in grape juice into alcohol, and that one reaction explains why a wine tastes dry or sweet and why some wines feel fuller than others. The lesson ends on the fruity versus sweet mix-up that trips up a lot of customers.

• What Is Baijiu? China's National Spirit, Explained

  1:49 · Spirits

  Baijiu is the most consumed spirit in the world and one of the least understood on American back bars. In under two minutes, learn how solid fermentation with a qu starter shapes its flavor, the four aroma styles to know, and how to serve it.

• The 2026 Hemp THC Ban, Explained

  2:09 · Hemp and THC beverages

  On December 11, 2026, the federal definition of hemp narrows to a total THC test with a 0.4 mg cap per container. This two-minute explainer covers the two dates retailers and distributors need to track, what stays the same, and what to do before the deadline.

• Are Alcohol Sales Down in 2026? The 3 Shifts Behind the Numbers

  2:04 · Industry Trends

  Alcohol sales are down in 2026, and the total hides three shifts that matter more on the sales floor. In two minutes: the third straight year of global decline, why no-alcohol keeps growing, how ready-to-drink is changing shape, and why shoppers are pulling back on premium bottles.