Retail Staff Training Platform for Liquor Stores, Bottle Shops, and Grocery
The retail training platform and LMS for beverage alcohol. Teach your team what is on the shelf, keep seller certifications current, and see every store's progress in one place.
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Free to start. No card, no seat minimum.
Video transcript
Own a liquor store or a bottle shop? Your staff can get rewarded for learning what's on your shelf. It costs you nothing.
Here's how. The brands you carry build the training and pay for it. Your team takes it and earns rewards for finishing.
Rewards run on a compliant points system. More than 3,500 retailers use it.
Your free account also comes with more than twenty courses on spirits, wine, beer and selling skills.
Setup takes minutes. Share a signup link, and new hires start training when they join.
When your state requires seller training, it's in the same place, from fifteen dollars a seat.
No card. No seat minimum. You only pay for the certification seats you choose to add.
Open your free company account today.
- 3,500+ retailers served on Learn Brands
- 23 free courses in the Core Education Suite
- 85 on-demand courses, from $5 per seat
- $15M+ in rewards earned on the platform
Three kinds of retail training, one login
New hires need product knowledge, the brands you carry want their story told right, and the state wants proof of training. Learn Brands covers all three.
Teach the shelf
Free courses on spirits, wine, beer and selling skills, so a new hire can talk about what is on the shelf.
- Alcohol 101, Spirits 101, Wine Essentials and Beer Decoded
- Retail Customer Experience Training
- De-escalation & Conflict Management
See the free Core Education Suite
Brand training, paid for by the brand
Courses built by the brands you carry. They cost your store and your staff nothing.
- Product knowledge straight from the supplier
- Rewards for staff who finish a course
- A certificate for every completion
See how brand training programs work
Stay compliant
Seller training and HR courses for the people at the register. Buy one seat or cover every store.
- Off-premise seller training from $15 per seat
- Tobacco seller training for $9.95
- Harassment prevention from $5, with state versions in 22 states
Off-premise alcohol seller training
State courses are approved by the agency named on them. Prices are per seat.
- National: Learn2Serve Seller-Server (Off-Premise). Learn2Serve. $15 per seat. About 3 hours.
- Arizona: Title 4 Basic (Off-Premises). DLLC approved. $15.95 per seat. About 3 hours.
- Arizona: Title 4 Management (Off-Premises). DLLC approved. $35 per seat. About 2 hours.
- Indiana: Alcohol Seller Training (Off-Premises). Indiana ATC approved. $19.99 per seat. About 3 hours.
- New York: ATAP Off-Premise. NY SLA approved. $19.99 per seat. About 3 hours.
- National: TIPS Off-Premise. TIPS. $38 per seat. 3 hours.
- Tobacco: Tobacco Seller Training. Learn2Serve. $9.95 per seat. About 2 hours.
75 compliance courses in 32 states. Browse compliance courses
More for the sales floor
Courses on selling, service and newer categories, bought by the seat.
- Hemp Bev Certified: for Retailers. For stores selling hemp and THC beverages · 2 to 3 hours. $57 per seat.
- Retail Sales Academy: Mastering Communication. About 35 minutes. $35 per seat.
- 1 to 1: Customer Service Success. About 1 hour. $24 per seat.
- Responsibility Works. From Responsibility.org · 30 to 40 minutes. $20 per seat.
Run training for every store
A learning management system for retail, sized for one store or a whole chain.
Onboard in minutes
Share a signup link or bulk invite the whole roster. New hires start training the day they join.
Assign by role
Required courses for new hires and advanced ones for seasoned staff, each with a deadline.
See every store
One view of each employee, their progress and their certificates, across all locations.
Report on results
Course progress and quiz results by person and by store, so you know who needs a hand.
Free to start. Pay for what you add.
Open an account, invite the team, and assign the free courses today. Buy seats when someone needs a certificate.
Free company account: $0
- Onboard your whole team
- Assign all 23 Core Education Suite courses
- Brand-sponsored courses and rewards included
- No card, no seat minimum
On-demand seats: From $5 per seat
- Off-premise seller training from $15
- Tobacco seller training for $9.95
- Buy one seat or cover every store
- Team pricing on select courses
Internal Training Dashboard: From $50 per month
- Starter plan covers 1 to 25 users
- Groups by role or store, with auto-assignment for new hires
- Training analytics and bulk certificate downloads
- 7-day free trial
Work the floor and need your own certificate?
Register free, pick your course, and buy a single seat.
Learn Brands has been a quick and easy resource to be able to learn more about new products while also getting the benefit of prizes at the end of the training.
Retail staff training FAQ
Is Learn Brands an LMS for retail?
Yes. Learn Brands is a learning management system built for retail teams that sell beverage alcohol. Every company gets a free account to onboard staff, assign courses, and track completion and certificates.
Is there free training for liquor store employees?
Yes. The Core Education Suite has 23 free courses, including Alcohol 101, Spirits 101, Wine Essentials, Beer Decoded and Retail Customer Experience Training.
What does the free company account include?
Onboarding for your team, the full Core Education Suite, brand-sponsored courses, and tracking for completion and certificates. There is no cost and no seat minimum.
Do my staff pay for brand training?
No. Brand courses are paid for by the brand, so they cost your store and your staff nothing.
Which seller courses do you have for off-premise?
Learn2Serve off-premise seller training, state-approved versions for Arizona, Indiana and New York, TIPS Off-Premise, and tobacco seller training. Rules vary by state and city, so check the course page for your location.
Can I buy seats for every store?
Yes. Managers buy seats inside the company account and assign them to staff. Buy one seat or enough for every store.
Can we add our own training, like store policies and register procedures?
Yes. Internal Training lets you build and host your own courses, from $250 per month for one course with unlimited users. SCORM courses upload as they are.
Guides for retail teams
- Free Alcohol Training Courses for Retail Teams: The Complete List
- Best Learning Techniques for Retail Training (2026 Guide)
- Conflict Resolution and De-escalation Training for Retail Staff: A Complete Guide
More from Learn Brands: Bar and restaurant staff training, Brand training programs, Distributor sales training, Internal Training Dashboard
Open your free company account
Start with the free courses today. Add seats when someone needs a certificate.