Brand Training That Scales Across Your Distributor and Retail Network
Publish a brand course once and it reaches the distributor reps, store associates, demo teams, bartenders and servers already training on Learn Brands. Your partners have no seats to buy.
Book a Demo Create a free company account
Your course is free for the accounts that take it.
Video transcript
The sale is decided by a bartender or a store clerk you've never met. Learn Brands puts your brand training in front of them.
More than 90,000 users at 3,500 retailers are already on the platform, and more than 350 brands have used it.
Your partners pay nothing and buy no seats. Anyone without an account can take your course with no login.
They earn rewards and a certificate for finishing. Rewards run on a compliant points system.
We build the course with you, from your specs, your story and your serving standards. You publish once, and it reaches every company on the platform.
Then you see completions by account, by team and by market. You know which accounts are ready for a launch, and where to send your reps.
Sending a tasting team out this weekend? Train them on the same course first.
Book a demo. We'll walk through a course build for your portfolio, and you'll have real pricing before the call ends.
- 90,000+ platform users
- 3,500+ retailers served
- 350+ brands served
- $15M+ in rewards earned
How brand training programs work
A branded learning program in three steps, and we do the building with you.
Build your course library
We build your courses with you. You bring the expertise, we handle production and hosting.
- Product specs, ingredients, brand story and serving or usage standards
- The selling points that matter at the shelf
- Courses stay editable as your portfolio changes
Distribute network-wide
Publish once and reach every company on the platform, with nothing for them to buy first.
- Reps, retail and bar staff, tasting teams and your own team take the same course
- Guest Access for staff who never log in
- Your course sits beside the free Core Education Suite
Measure what moves
Track completions and certificates across accounts, teams and markets.
- See who has been trained
- See where engagement is lagging
- Know which regions your field team should visit next
Read how to build a brand training program
Train the whole route to market
One course library reaches all of them, so accurate product knowledge lands on the floor without a single ride-along.
Distributor reps
Your story in front of the reps who carry your portfolio alongside dozens of others.
Retail associates
Product knowledge on the floor, where the recommendation is made.
Bartenders and servers
Serving standards and selling points for the people who pour.
Promo, sampling and tasting teams
The people pouring, sampling and demoing your product in store and at events learn the story before the first sample.
Your own team
The same course for new hires and field staff, so everyone tells one story.
What a brand training program includes
Everything below comes with the course.
- Verified certificates. Issued the moment a course is complete.
- Rewards for completions. Compliant rewards that lift engagement.
- Guest Access. Anyone can take your course without logging in.
- Product feedback. High-level feedback from the people selling your product.
- Completion reporting. By account, team and market.
Distributor education is crowded and easy to forget. Learn Brands helped Revivalist Gin deliver clear, repeatable brand training that reps and retail buyers and staff can revisit anytime, improving recall and consistency across the market.
Your partners pay nothing
You pay for the program. Your own team can start on a free account.
Brand program: Custom
- We build your courses with you
- Free for the retailers and distributors who take them
- Certificates, rewards and Guest Access
- Completion reporting across accounts and markets
Internal Training: From $250 per month
- Build and host courses for your own team
- 1 course for $250, 3 for $500, $100 per additional course
- Unlimited users
- Internal Training Dashboard included
Free company account: $0
- Onboard your own team
- Assign all 33 Core Education Suite courses
- Track completion and certificates
- No card, no seat minimum
Want the same story to work in search?
We also write SEO and brand storytelling for beverage, grocery and supplement brands.
Brand training FAQ
What is sales enablement software for beverage alcohol brands?
Sales enablement software for beverage alcohol brands equips everyone who sells the product, including distributor reps, retail associates, bartenders, and servers, with product knowledge, selling points, and serving standards. Learn Brands delivers that training remotely across a brand's full route to market, then reports which accounts completed it.
How do beverage brands choose software for retail staff education?
The deciding factors are usually whether the platform can train non-employees, what it costs the retail accounts taking the training, how quickly courses reach the field, and whether completion can be proven at the account level. Learn Brands is built for external audiences, is free for retailers and distributors to use, and publishes into an existing network of 90,000 or more users across beverage, grocery and specialty retail.
Can we train retail partners who do not work for our company?
Yes. Learn Brands is designed for third-party training. Retail staff, bar and restaurant employees, and distributor sales reps hold their own free accounts, and Guest Access lets staff take a course without creating a login at all.
How do we measure whether product training affects sales?
Learn Brands tracks completions, certificates, and quiz performance mapped to specific accounts, markets, and roles. Brands export that data and compare trained accounts against untrained accounts using their own depletion and sell-through reporting.
What does Learn Brands cost our retail and distributor partners?
Nothing. Brands sponsor the course build, and every retailer and distributor on the platform holds a free account. There are no seats for your partners to purchase before they can take your training.
What does a brand program cost?
Pricing depends on the program. Book a demo and we will scope the courses and the price with you. Your retail and distributor partners pay nothing either way.
How do brands train retail partners ahead of a new product launch?
A launch course goes live across the network before the product ships, so distributor reps and retail staff know the specs, the story, and the selling points on day one. Completion reporting shows which accounts are ready before the first display goes up.
How long does it take to launch a brand course?
Learn Brands produces the course from your product specs, brand story, and selling points, then hosts and maintains it. Courses stay editable as the portfolio changes, and publishing reaches every company on the platform at once.
Can we collect user-generated content from staff who take our training?
Yes. Trained users can submit product review videos, social clips, lifestyle photography, and testimonials, compensated through a compliant points system rather than direct payment.
Does Learn Brands work for grocery and supplement brands?
Yes. The same course build, rewards and reporting work for grocery, supplement and functional beverage brands. Courses reach store associates, distributor reps and in-store demo teams, and your partners pay nothing to take them.
Guides for brand teams
- How to Build a Beverage Alcohol Brand Training Program That Actually Drives Sell-Through
- Activation Marketing for Beverage Alcohol Brands: A Playbook for Campaigns That Drive Sell-Through
- Distributor Sales Training for Beverage Alcohol Brands: Turning the Three-Tier System Into a Competitive Advantage
More from Learn Brands: Retail staff training, Bar and restaurant staff training, Distributor sales training, Internal Training Dashboard
Put your brand story in front of the people who sell it
Book a demo and we will walk through a course build for your portfolio.