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Stop Retraining. Start Retaining. How Alcohol Retailers Are Using Learn Brands to Fix the Turnover Problem.
If you run a liquor store, bottle shop, grocery alcohol department, or convenience store, you already know the math. You hire someone, spend a few weeks getting them up to speed, and then they leave. You start over. Repeat.
Mathew Benoit
Mar 115 min read


New York Training Requirements: What's Mandatory, What's Recommended, and How to Get Certified in 2026
Running a business in New York means staying ahead of compliance requirements that protect your staff, your customers, and your license. Whether you operate a bar, restaurant, liquor store, or retail operation, state-approved training is one of the smartest investments you can make. Learn Brands offers a complete library of New York-specific, state-required and state-recognized training courses, all available online, on demand, and built for individuals or entire teams.
Mathew Benoit
Jan 295 min read


Low/No Alcohol, RTDs, and Premiumization: Top Alcohol Industry Trends for 2026
The alcohol industry enters 2026 at a clear inflection point. After decades of steady growth, global alcohol consumption is declining, consumer behavior is shifting, and long-held assumptions about premiumization, brand loyalty, and category growth are being challenged.
Mathew Benoit
Jan 111 min read


Learn Brands Partners with 360 Training as a Certified Reseller of Compliance Training Courses
Learn Brands is proud to announce a new partnership with 360training, making Learn Brands a certified reseller of 360training’s industry-leading compliance and workforce training courses.
Mathew Benoit
Dec 15, 20253 min read


Alcohol 101: Free Beverage Alcohol Training for Retail Staff
If you manage or work in alcohol retail, having a well-trained staff is essential. Whether you run a liquor store, grocery store, convenience shop, or bottle shop, your employees need to understand how alcohol works, how it is categorized, and how to serve it responsibly.
Mathew Benoit
Nov 22, 20255 min read


Low/No Alcohol, RTDs, and Premiumization: Top Alcohol Industry Trends for 2025
The alcoholic beverage industry is evolving quickly, and 2025 is set to be a defining year for key trends. Among the most impactful shifts are the rise of low/no-alcohol drinks, the explosion of ready-to-drink (RTD) cocktails, and the continued premiumization of spirits and other beverages.
Mathew Benoit
Oct 21, 20257 min read


How to Taste Alcohol Like a Pro: The 5-Step Method for Beer, Wine, and Spirits
Anyone can drink. Tasting is a different skill, and it's the one that separates a rep who moves product from one who just hands over a sample.
When you can taste with intention, you can describe what's in the glass, assess quality before you present it, match a customer to the right bottle, and justify a premium price in terms a buyer actually feels. That's true behind the bar, on the sales floor, and in front of an on-premise account. The good news is that tasting is learnab
Mathew Benoit
Sep 16, 20256 min read


What Is the Best Learning Technique for Retail Training?
Discover the best learning techniques for retail training. Learn how spaced repetition, active recall, and contextual learning improve knowledge retention.
Mathew Benoit
Sep 8, 20252 min read


Types of Whiskey Explained: A Product Knowledge Guide for Retail & Restaurant Staff
Whether you’re stocking shelves, serving cocktails, or answering guest questions, this course gives you the essential talking points you need to recommend whiskey with ease.
Mathew Benoit
Aug 27, 202511 min read


Spirits 101: A Plain-English Guide to Every Major Spirit Category
Spirits are the biggest, highest-margin, and most intimidating section in the store. They are also where your staff gets caught flat-footed the most.
Mathew Benoit
Aug 18, 20258 min read
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