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Brand & Product Education
Producer stories, category fundamentals, and the context behind what's on the shelf. Built for the people selling, recommending, and stocking these products.


Baijiu Basics: Why China's Best-Kept Secret Is the Biggest Category Western Bars Have Never Stocked
The world's largest spirit. The smallest section on most American back bars. Here's what bartenders, retailers, and curious drinkers need to know about baijiu in 2026, and why the next five years will look nothing like the last fifty.
Mathew Benoit
7 days ago13 min read


Free Wine Training Course for Retail & Restaurant Staff | Wine Essentials by Learn Brands
If your staff can't explain the difference between a Pinot Noir and a Pinot Grigio, they're not selling wine. They're stocking shelves.
Mathew Benoit
Mar 173 min read


Alcohol 101: Free Beverage Alcohol Training for Retail Staff
If you manage or work in alcohol retail, having a well-trained staff is essential. Whether you run a liquor store, grocery store, convenience shop, or bottle shop, your employees need to understand how alcohol works, how it is categorized, and how to serve it responsibly.
Mathew Benoit
Nov 22, 20254 min read


Introducing The Professional’s Guide to Alcohol Tasting: A New Course for Sales Reps, Retailers & Suppliers
In today’s competitive alcohol market, the difference between an average sales pitch and a compelling one often comes down to tasting ability. Whether you’re introducing a new spirit to an on-premise account, hosting a beer sampling, or recommending a wine to a retail buyer, tasting skills build credibility and trust.
Mathew Benoit
Sep 16, 20252 min read


Whiskeys of the World 101: A Beginner’s Guide to Global Whiskey Styles-New Free Training Course
Whether you’re stocking shelves, serving cocktails, or answering guest questions, this course gives you the essential talking points you need to recommend whiskey with ease.
Mathew Benoit
Aug 27, 20252 min read


Spirits 101: Your Guide to the World of Spirits: Spirits training for Alcohol Retailers and Distributors
The alcohol industry is fast-paced, competitive, and customer-driven. Whether you manage a liquor store, distribute wine and spirits, or train front-line staff in bars and restaurants, product knowledge is one of the most powerful tools you can provide your team. Spirits 101: Overview of the Major Spirit Types: Learn Brands Free Beverage Alcohol Training Course That’s why Learn Brands is excited to introduce Spirits 101: Overview of Major Spirit Types, a new training course d
Mathew Benoit
Aug 18, 20253 min read


Revivalist Gin Brand Training Now Live on Learn Brands: Elevate Your Spirits Product Knowledge
Learn Brands is proud to announce that Revivalist Gin, a leader in craft botanical spirits, is now available for training on our platform. This course was built for alcohol industry professionals: retailers, distributors, and suppliers, who want to strengthen their product knowledge and enhance their ability to sell one of the most innovative gin portfolios in the market.
Mathew Benoit
Jul 7, 20252 min read
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