Unlock the Basics of Beverage Alcohol Retail with Our Free Alcohol 101 Course

Mathew Benoit
Jul 31
2 min read

Free Online Alcohol Training Course for Retail Employees Now Available.

If you manage or work in alcohol retail, having a well-trained staff is essential. Whether you run a liquor store, grocery store, convenience shop, or bottle shop, your employees need to understand how alcohol works, how it is categorized, and how to serve it responsibly.

Glass of whiskey with cherries, ice against a navy background. Text: Alcohol 101: Introduction to Beverage Alcohol. Learn Brands General Education Course. — "Alcohol 101: Dive into the essentials of beverage alcohol with this comprehensive introductory course from Learn Brands."

Alcohol 101: Introduction to Beverage Alcohol is a free, self-paced course from Learn Brands designed specifically for retail and hospitality employees. This foundational training covers the core topics every alcohol retailer needs their team to know.

Designed for Alcohol Retailers

This course is built for the real-world needs of alcohol retailers and beverage distributors. It supports fast onboarding, ensures legal compliance, and builds customer-facing confidence. Whether your staff is restocking shelves or guiding a purchase decision, this course will help them do it professionally and responsibly.

A bartender in a white shirt and bow tie pours liquid into a jigger, surrounded by copper shakers. Background is blurry with warm lighting. — A focused bartender skillfully prepares a cocktail, ensuring responsible service at an upscale bar.

This Alcohol Beverage Retail Course is Ideal for:

Liquor stores
Grocery stores
C-stores and gas stations
Beverage distribution companies
Franchise or chain retail locations

A cocktail garnished with cherries and herbs sits on a sunlit wooden table, casting a shadow. Warm, relaxed atmosphere. — A beautifully crafted cocktail sits elegantly on a wooden bar counter, illuminated by soft lighting during an on-premise training session for alcohol retail professionals.

What the Course Covers:

Alcohol 101 includes four short lessons:

1. What Is Alcohol and How Is It Made? Covers fermentation, distillation, and the role of ethanol in alcoholic beverages.

2. Categories of Alcoholic Beverages Breaks down beer, wine, spirits, and ready-to-drink products, including how they are made and how they differ.

3. Legal Considerations When Serving Alcohol Explains alcohol by volume (ABV), standard drink sizes, and why these matter in a retail context.

4. Responsible Serving Principles Gives staff clear, actionable steps for identifying intoxication, avoiding overservice, and maintaining a safe, compliant environment.

A person examines a wine bottle in a cozy alcohol retail wine shop with wooden shelves. A white tablet-based point-of-sale device is on the counter. — A retail worker carefully inspects a wine bottle, ensuring quality for customers, amidst the organized shelves of a wine store.

Key Benefits

Free and online
Self-paced and easy to access from any device
Designed specifically for retail and on-premise teams
Supports safer service and customer interactions
Covers alcohol basics, categories, ABV, and responsible service

Rows of liquor bottles on a dimly lit bar emit warm, glowing amber tones. The background features blurry red and orange hues. — A variety of spirits illuminated by a warm red glow create an inviting alcohol retail atmosphere at the bar.

Get Started Today

If you are looking for a simple way to train retail staff to sell and serve alcohol more confidently, Alcohol 101: Introduction to Beverage Alcohol is ready to go. Create a free account on Learn Brands and enroll your team at no cost today.