News

The alcohol industry enters 2026 at a clear inflection point. After decades of steady growth, global alcohol consumption is declining, consumer behavior is shifting, and long-held assumptions about premiumization, brand loyalty, and category growth are being challenged.

Learn Brands is proud to announce a new partnership with 360training, making Learn Brands a certified reseller of 360training’s industry-leading compliance and workforce training courses.

If you manage or work in alcohol retail, having a well-trained staff is essential. Whether you run a liquor store, grocery store, convenience shop, or bottle shop, your employees need to understand how alcohol works, how it is categorized, and how to serve it responsibly.

In today’s competitive alcohol market, the difference between an average sales pitch and a compelling one often comes down to tasting ability. Whether you’re introducing a new spirit to an on-premise account, hosting a beer sampling, or recommending a wine to a retail buyer, tasting skills build credibility and trust.

Whether you’re stocking shelves, serving cocktails, or answering guest questions, this course gives you the essential talking points you need to recommend whiskey with ease.

In today’s fast-paced retail world, great leaders don’t just manage tasks, they inspire teams, build trust, and create a workplace culture that drives results.

The alcohol industry is fast-paced, competitive, and customer-driven. Whether you manage a liquor store, distribute wine and spirits, or...

Strong customer service starts with the ability to manage difficult situations. That’s why we created the De-escalation and Conflict Management course on Learn Brands: a training built for real retail environments.

Support your team. Improve customer experience. Boost retention. Retail environments like liquor stores, bars, tasting rooms, and distribution hubs can be high-pressure and fast-moving.

At Learn Brands, we believe education has the power to create safer communities. That’s why we’re proud to support the Colorado Department of Transportation’s (CDOT) latest initiative to better understand — and close — key knowledge gaps around impaired driving.