Learn Brands News

There is a bottle on your back bar, or your retail shelf, or your restaurant's beverage list, that almost no one in your building knows how to talk about. It outsells most spirits categories in Japan, has a brewing process more complex than any beer on earth, reaches natural alcohol levels higher than any other brewed beverage on the planet, and arrives in your warehouse labeled in a language most of your staff doesn't read.

Walk into any modern grocer, natural foods retailer, or beverage alcohol store and the cold case has changed. Coconut water sits next to kombucha. Mushroom coffee sits next to prebiotic soda. A CBD sparkling water sits next to a hemp-derived Delta-9 drink. Customers stand in front of the door, pick up two cans, and stare at the labels trying to figure out which one solves the problem they walked in with.

Today, we're proud to announce the launch of PKGD University, a professional credentialing platform built in partnership with PKGD Group, one of the leading importers of heritage, producer-owned agave spirits in the United States.

THC beverages are no longer a novelty. They are on the shelf, in the cooler, and in the conversation at every major trade show this year. If you attended WSWA Access or any regional distributor event in the last six months, you saw it firsthand: hemp-derived THC drinks are showing up in the same portfolios, the same pitch decks, and the same buyer meetings as craft spirits, RTDs, and functional beverages.

Learn Brands is proud to announce a new partnership with 360training, making Learn Brands a certified reseller of 360training’s industry-leading compliance and workforce training courses.

If you manage or work in alcohol retail, having a well-trained staff is essential. Whether you run a liquor store, grocery store, convenience shop, or bottle shop, your employees need to understand how alcohol works, how it is categorized, and how to serve it responsibly.

Discover the best learning techniques for retail training. Learn how spaced repetition, active recall, and contextual learning improve knowledge retention.

Spirits are the biggest, highest-margin, and most intimidating section in the store. They are also where your staff gets caught flat-footed the most.

Strong customer service starts with the ability to manage difficult situations. That’s why we created the De-escalation and Conflict Management course on Learn Brands: a training built for real retail environments.

Support your team. Improve customer experience. Boost retention. Retail environments like liquor stores, bars, tasting rooms, and distribution hubs can be high-pressure and fast-moving.

At Learn Brands, we believe education has the power to create safer communities. That’s why we’re proud to support the Colorado Department of Transportation’s (CDOT) latest initiative to better understand — and close — key knowledge gaps around impaired driving.