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If you run a liquor store, bottle shop, grocery alcohol department, or convenience store, you already know the math. You hire someone, spend a few weeks getting them up to speed, and then they leave. You start over. Repeat.

If you serve or manage alcohol service at an on-premise venue in California, RBS certification is required by law, and new hires have 60 days from their first day to complete it.

Running a business in New York means staying ahead of compliance requirements that protect your staff, your customers, and your license. Whether you operate a bar, restaurant, liquor store, or retail operation, state-approved training is one of the smartest investments you can make. Learn Brands offers a complete library of New York-specific, state-required and state-recognized training courses, all available online, on demand, and built for individuals or entire teams.

The alcohol industry enters 2026 at a clear inflection point. After decades of steady growth, global alcohol consumption is declining, consumer behavior is shifting, and long-held assumptions about premiumization, brand loyalty, and category growth are being challenged.

Learn Brands is proud to announce a new partnership with 360training, making Learn Brands a certified reseller of 360training’s industry-leading compliance and workforce training courses.

If you manage or work in alcohol retail, having a well-trained staff is essential. Whether you run a liquor store, grocery store, convenience shop, or bottle shop, your employees need to understand how alcohol works, how it is categorized, and how to serve it responsibly.

The alcoholic beverage industry is evolving quickly, and 2025 is set to be a defining year for key trends. Among the most impactful shifts are the rise of low/no-alcohol drinks, the explosion of ready-to-drink (RTD) cocktails, and the continued premiumization of spirits and other beverages.

Anyone can drink. Tasting is a different skill, and it's the one that separates a rep who moves product from one who just hands over a sample. When you can taste with intention, you can describe what's in the glass, assess quality before you present it, match a customer to the right bottle, and justify a premium price in terms a buyer actually feels. That's true behind the bar, on the sales floor, and in front of an on-premise account. The good news is that tasting is learnab

Whether you’re stocking shelves, serving cocktails, or answering guest questions, this course gives you the essential talking points you need to recommend whiskey with ease.

Spirits 101: a guide to the seven major spirit types, how they're made, how they taste, and how to recommend them. Free training for retail and bar staff.