Vodka is the best-selling spirit in America, and it is also the one your staff are most likely to sell on autopilot. Someone walks up, asks for "a bottle of vodka," you point at the shelf, they grab the brand they saw in a commercial, and the sale is done. No conversation, no upsell, no reason for them to come back to you instead of the grocery store down the street.

Walk into almost any liquor store, grocery beverage aisle, or back bar in America right now and the agave section has roughly doubled. Tequila climbed from a shot-and-salt afterthought to the second most valuable spirits category in the United States, behind only vodka. Mezcal, raicilla, sotol, and bacanora are landing on the shelf right next to it.

Spirits 101: a guide to the seven major spirit types, how they're made, how they taste, and how to recommend them. Free training for retail and bar staff.

Support your team. Improve customer experience. Boost retention. Retail environments like liquor stores, bars, tasting rooms, and distribution hubs can be high-pressure and fast-moving.