Gin is one of the harder spirits to sell well. The category exploded over the past decade, the styles vary wildly from one bottle to the next, and most shoppers walk in with a single fixed idea of what gin tastes like.

Sampling, tastings, ride-alongs, trade events. Here's how beverage alcohol brands plan activation marketing campaigns that actually move cases off the shelf.

The brands winning shelf space aren't the loudest. They're the best trained. Here's how beverage alcohol brands use distributor enablement to turn three-tier complexity into a competitive advantage.