Today, we're proud to announce the launch of PKGD University, a professional credentialing platform built in partnership with PKGD Group, one of the leading importers of heritage, producer-owned agave spirits in the United States.

THC beverages are no longer a novelty. They are on the shelf, in the cooler, and in the conversation at every major trade show this year. If you attended WSWA Access or any regional distributor event in the last six months, you saw it firsthand: hemp-derived THC drinks are showing up in the same portfolios, the same pitch decks, and the same buyer meetings as craft spirits, RTDs, and functional beverages.

The alcohol industry enters 2026 at a clear inflection point. After decades of steady growth, global alcohol consumption is declining, consumer behavior is shifting, and long-held assumptions about premiumization, brand loyalty, and category growth are being challenged.

Discover the best learning techniques for retail training. Learn how spaced repetition, active recall, and contextual learning improve knowledge retention.

Learn Brands is proud to announce that Revivalist Gin, a leader in craft botanical spirits, is now available for training on our platform. This course was built for alcohol industry professionals: retailers, distributors, and suppliers, who want to strengthen their product knowledge and enhance their ability to sell one of the most innovative gin portfolios in the market.

This blog covers key steps for effective marketing campaigns: understand your audience, set SMART goals, choose the right channels, craft clear messages, allocate your budget wisely, and track performance. Success comes from planning, adapting, and learning from each campaign.

In today's competitive marketplace, understanding "sell-through" is essential for brand success. It's not just a measure of how well product