Walk into almost any liquor store, grocery beverage aisle, or back bar in America right now and the agave section has roughly doubled. Tequila climbed from a shot-and-salt afterthought to the second most valuable spirits category in the United States, behind only vodka. Mezcal, raicilla, sotol, and bacanora are landing on the shelf right next to it.

Support your team. Improve customer experience. Boost retention. Retail environments like liquor stores, bars, tasting rooms, and distribution hubs can be high-pressure and fast-moving.