Spirits 101: Overview of Major Spirit Types

Spirits 101 is a product knowledge training course that breaks down the six major categories of distilled spirits: whiskey, vodka, gin, rum, tequila, and brandy. Each section covers production methods, defining characteristics, key styles and substyles, and the flavor profiles that matter most when recommending products to customers.

Who This Course Is For

This course is designed for retail staff, liquor store employees, sales representatives, and anyone who needs a working understanding of what is on the spirits shelf. You will learn why a reposado tastes different from a blanco, what separates London Dry gin from a contemporary style, and how barrel aging impacts flavor across multiple categories.

Build Real Spirits Knowledge

By the end of Spirits 101, your team will have the practical spirits education they need to guide customers to the right bottle, answer product questions with accuracy, and make stronger recommendations across every distilled spirits category.