Gin: Botanicals & Backbone is a product knowledge training course built for bartenders, retail staff, sales representatives, and anyone who wants to talk about gin with real authority. The course covers gin's full story: from its origins as a Dutch medicinal spirit through the London Gin Craze, the column still revolution, and the British Empire's role in spreading the gin and tonic around the world. From there it moves into production, breaking down how neutral base spirits, botanical selection, and distillation methods (pot still, vapor infusion, and vacuum distillation) shape everything in the glass. Learners will gain a working command of gin's major styles and legal classifications, including London Dry, Plymouth, Old Tom, genever, New Western, and Navy Strength. The course closes with professional tasting technique, essential cocktail builds, and a module on reading labels and navigating today's gin market.
Who This Course Is For
This course is built for retail staff, bartenders, distributor reps, and sales professionals who need more than a surface-level understanding of gin. You will learn why London Dry is a production standard and not a geographic designation, what separates vapor infusion from pot distillation, and how botanical selection drives the flavor differences between a classic London Dry and a contemporary craft gin. You will also walk away with cocktail application knowledge and practical selling strategies you can use the same day.
Build Real Gin Knowledge
By the end of Gin: Botanicals & Backbone, your team will have the practical gin education they need to guide customers to the right bottle, speak accurately about botanicals and production, recommend the right serve for each style, and approach every gin conversation with confidence.