Brandy & Cognac: Overview of the Category
Brandy & Cognac: The Art of the Barrel is a product knowledge training course that breaks down the full brandy world: Cognac, Armagnac, Spanish brandy de Jerez, Pisco, Calvados, Grappa, and the growing world of craft fruit brandies. Each section covers production methods, regional distinctions, classification systems, and the flavor profiles that shape how the category is sold and served.
Who This Course Is For
This course is designed for bartenders, sommeliers, retail staff, sales representatives, and anyone who needs a working understanding of the brandy shelf. You will learn why all cognac is brandy but not all brandy is cognac, how the solera system shapes Spanish brandy, what separates a VS from a Hors d'Âge, and why French oak aging defines the Cognac profile.
Build Real Brandy and Cognac Knowledge
By the end of the course, your team will have the practical brandy education they need to read a label with confidence, guide customers across price points and regions, build and recommend classic cocktails, and speak to the category with the fluency it deserves.