Alcohol 101: Beverage Alcohol Training for Retail Staff | Learn Brands

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Free foundational course on spirits, wine, and beer for retail and sales teams. Build beverage alcohol product knowledge and sell with confidence from day one.

Free self-paced course covering spirits, wine, and beer basics for retail teams. Build product knowledge, improve customer service, and sell with confidence.

Alcohol 101: Introduction to Beverage Alcohol

Alcohol 101 is a free, self-paced beverage alcohol training course built for retail employees, sales reps, and anyone entering the industry. Whether you work in a liquor store, grocery chain, bottle shop, or distributor, this course covers the core knowledge every beverage alcohol professional needs.

What You Will Learn

The course walks through the major categories of alcoholic beverages, including spirits, wine, and beer. You will learn how each is produced, what sets them apart, and how production methods and regional traditions shape the products on your shelves. Key topics include alcohol by volume (ABV), standard drink sizes, and the terminology your team needs to communicate with customers and vendors.

Built for Retail Teams

Designed for fast onboarding and ongoing team development, Alcohol 101 gives your staff the product knowledge foundation that drives better customer conversations, stronger recommendations, and more confident selling across every category on the floor.