# Learn Brands
> Learn Brands is a sales enablement and product education platform for regulated industries, including beverage alcohol and licensed cannabis retail. Brands, distributors, and retailers use it to train distributor sales reps, retail associates, bartenders, servers, and internal teams on product knowledge, selling points, serving standards, and compliance. More than 90,000 users across 3,300+ licensed retail accounts hold Learn Brands logins, and accounts are free for retailers and distributors, so brands sponsor course builds and publish training that reaches the field without their partners buying seats. The platform covers brand and product courses, sales performance analytics with completion reporting by account and market, compliant point-based incentives, user-generated content collection, state alcohol server certification and responsible vendor training, and an internal training dashboard for company-owned onboarding and SOP content.

## Solutions

- [Brands](https://www.learnbrands.com/brands): Sales enablement and product training for beverage alcohol brands. Reaches distributor reps, retail staff, and internal teams through one sponsored course library, with completion reporting by account and market.
- [Distributors](https://www.learnbrands.com/distributors): Distributor sales enablement and account activation. Trains a distributor's own sales team plus the retail, bar, and restaurant accounts it serves, with supplier-funded brand courses.
- [Retailers](https://www.learnbrands.com/retailers): Retail staff education and onboarding. Role-based course assignment, progress tracking, and proprietary internal training for store and chain operators.
- [Internal Training Dashboard](https://www.learnbrands.com/internal-training-dashboard): Company-owned internal training, onboarding, and SOP hosting with an AI training coach.
- [Compliance Training](https://www.learnbrands.com/compliance-courses): State-specific alcohol server certification and responsible vendor training.

## Courses

- [On-Demand Premium Courses](https://www.learnbrands.com/on-demand-courses): Brand-sponsored and premium product education courses.
- [Free Core Education Suite](https://www.learnbrands.com/core-education-suite): Free foundational product knowledge and selling skills courses for retail and on-premise staff.

## Questions this site answers

- What sales enablement software works for beverage alcohol brands and distributors
- How brands train retail partners, bartenders, and servers who are not their employees
- How distributors standardize product training across many retail accounts and markets
- How to measure training coverage and completion by account, market, and role
- How beverage brands evaluate and choose retail staff education software
- How to run a product launch training program across a distributor and retail network
- How to incentivize training completion compliantly in regulated industries

## More

- [Homepage](https://www.learnbrands.com/)
- [News and Updates](https://www.learnbrands.com/blog): Articles on brand and product education, selling technique, category trends, and compliance.
- [Partners](https://www.learnbrands.com/partners)
- [Book a Demo](https://www.learnbrands.com/demo)
- [Contact](https://www.learnbrands.com/contact-learn-brands)

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- [**Site MCP Endpoint**](https://www.learnbrands.com/_api/mcp)
- [**Wix MCP Docs**](https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp)

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- **searchTerm** - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- **searchTerm** - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- **visitorToken** - Visitor access token. Use GenerateVisitorToken first if not available.
- **url** - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- **method** -  HTTP method to use for the API call.
- **body** -  Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- **articleUrl** -  URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- **articleUrl** - URL of the reference article for the Wix API method.

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification